Sales & Marketing Elijah Bilel Sales & Marketing Elijah Bilel

SHS018: How To Make $$$ With An E Commerce Platform With Steven Pemberton!

Intro

E-commerce has been one of the most talked-about ways to make money online over the past decade.

From Amazon dropshipping to building your own brand, many people have seen the potential—but few understand what it actually takes to build a sustainable and profitable e-commerce business.

In this episode of The Side Hustler’s Society, Elijah Bilel sits down with an experienced e-commerce entrepreneur to break down the real game behind the industry.

This conversation goes beyond the hype and dives into the realities—the wins, the risks, and the strategies that actually work today.

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Intro to Steven Pemberton

  • E-commerce entrepreneur who has generated over $3 million in online sales  

  • Built a seven-figure business after starting from scratch

  • Experienced in multiple e-commerce models including dropshipping and brand building

  • Helps coaches and business owners reach their ideal audience using “challenge-based” systems  

  • Focuses on scalable and sustainable business strategies

👉 Website: https://www.hollowco.com/ 
👉 Instagram: https://www.instagram.com/stevenkpemberton/ 

Episode Overview

This episode breaks down:

  • What e-commerce actually is

  • The different ways to get started

  • The risks of relying on platforms like Amazon

  • How to build a more stable and scalable business

Steven shares real experiences—from generating millions in revenue to dealing with account shutdowns—and what those lessons taught him about building a long-term business.

Listen to the Episode

Check us out on Apple Podcasts or Spotify! While you’re there, hit subscribe so you don’t miss our latest episodes!

Side Hustler’s Society Resources

Side Hustle to Full-Time Strategy Session

Financial Personality Success Bundle

Get The Side Hustler's Society Merch!

Quick Takeaways

  • Elijah Bilel explores the realities of e-commerce

  • E-commerce simply means selling products electronically

  • Dropshipping has a low barrier to entry—but high risk

  • Amazon can generate massive revenue—but lacks control

  • Steven emphasizes diversification across platforms

  • Building your own brand gives long-term stability

  • Platform dependency is one of the biggest risks in e-commerce

  • Cash flow and reinvestment strategies matter

  • Real assets (like real estate) provide stability outside e-commerce

  • Starting small and testing is key before scaling

What Is E-Commerce?

Steven breaks it down simply:

👉 E-commerce = selling products electronically

This can include:

  • Physical products

  • Digital products

  • Services sold online

From selling a single item to building a full brand, it all falls under e-commerce.  

Different E-Commerce Models

1. Dropshipping

  • Low startup cost

  • No inventory required

  • Easy to start

But:

  • High competition

  • Platform restrictions (especially on Amazon)

  • Risk of account shutdowns

2. Amazon Selling

Pros:

  • Massive built-in customer base

  • Fast sales potential

Cons:

  • High fees

  • Limited control

  • Risk of account suspension

Steven shares that accounts can be:

  • Shut down unexpectedly

  • Funds held indefinitely

  • Businesses disrupted overnight  

3. Owning Your Own Brand (Shopify)

Pros:

  • Full control

  • Long-term asset

  • Ability to scale

Cons:

  • Requires marketing

  • Takes longer to build

The Biggest Risk in E-Commerce

Platform Dependency

One of the most important lessons from this episode:

👉 If your business depends on one platform, you’re vulnerable

Steven shares real examples of:

  • Accounts getting shut down

  • Revenue dropping overnight

  • Inventory being locked up

The Power of Diversification

To reduce risk, Steven recommends:

  • Selling on multiple platforms

  • Building your own website

  • Using marketplaces as traffic sources—not your foundation

The Ideal Setup

  • Shopify (your base)

  • Amazon (traffic + sales)

  • Facebook Marketplace / social platforms (additional reach)

This creates:
👉 Stability + scalability

From Volatility to Stability

Steven explains that after experiencing setbacks:

  • They diversified platforms

  • Built their own ecosystem

  • Reduced reliance on any single source

Result:

👉 More control over revenue

Real Business vs Hype

A major theme in this episode:

👉 Not everything that’s trending is sustainable

Elijah Bilel points out that:

  • Fast-growing trends can be red flags

  • Many people jump in due to hype

  • Long-term success requires strategy

Investing vs Speculating

The conversation also touches on money strategy:

  • E-commerce profits should be reinvested wisely

  • Real assets (like real estate) provide stability

  • Not all opportunities are “investments”—some are speculation

Key Lessons from the Episode

1. Start Small & Test

Don’t go all-in immediately.

  • Learn the basics

  • Test different models

  • Validate what works

2. Avoid Platform Dependence

Build something you control.

3. Focus on Long-Term Strategy

Short-term wins don’t equal long-term success.

4. Build an Ecosystem

Use platforms as tools—not your foundation.

Who This Episode Is For

  • Beginners interested in e-commerce

  • Side hustlers exploring online income

  • Entrepreneurs looking to scale a product-based business

  • Anyone considering dropshipping or Amazon selling

Key Topics Covered

  • E-commerce fundamentals

  • Insights from Steven Pemberton

  • Business strategies from Elijah Bilel

  • Platform risks and diversification

  • Scaling online businesses

Watch The Podcast On Youtube!

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Freelancing, Content Creator Elijah Bilel Freelancing, Content Creator Elijah Bilel

SHS017: How Public Speaking Boosts Your Business In 2026 With Brenden Kumarasamy From Mastertalk

Intro

Public speaking is one of the most overlooked skills in business today.

With the rise of social media, livestreaming, and digital content, many people assume that traditional communication skills aren’t as important anymore.

But in this episode of The Side Hustler’s Society, Elijah Bilel breaks down why that couldn’t be further from the truth.

Whether you’re building a side hustle, freelancing, or scaling a full-time business, your ability to communicate effectively can directly impact your income, relationships, and opportunities.

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Find out the different ways that Elijah teaches to grow your network, plan events with big turnouts and advance in your career by cultivating the right relationships. Click here to join out newsletter and get started!

Intro to Brenden Kumarasamy From MasterTalk

  • Founder of MasterTalk, a platform focused on improving communication and public speaking

  • Coaches executives and entrepreneurs to become top-tier communicators  

  • Built a successful coaching business centered around communication skills

  • Known for simplifying public speaking strategies for everyday professionals

  • Runs the YouTube channel MasterTalk where he shares free communication training

👉 YouTube: https://www.youtube.com/channel/UCBYFP4mZLQovr7W6Si6sueA 

Episode Overview

This episode dives deep into how communication—and specifically public speaking—can:

  • Increase your income

  • Improve your ability to sell

  • Help you build stronger relationships

  • Position you as an authority in your space

Brendan shares how he went from competing in presentation competitions to building a full business around communication—and why this skill is essential for anyone serious about success.

Listen to the Episode

Check us out on Apple Podcasts or Spotify! While you’re there, hit subscribe so you don’t miss our latest episodes!

Side Hustler’s Society Resources

Side Hustle to Full-Time Strategy Session

Financial Personality Success Bundle

Quick Takeaways

  • Elijah Bilel emphasizes communication as a key business skill

  • Public speaking is a powerful tool for lead generation

  • Brendan explains how communication accelerates success in any field

  • Sales and communication are directly connected

  • Entrepreneurs must improve communication as they scale

  • Strong communication improves both business and personal relationships

  • Public speaking can be monetized as its own income stream

  • Many entrepreneurs are “made,” not born

  • Side hustles can evolve into full-time businesses over time

  • High-income skills create flexibility and freedom

Why Public Speaking Matters in Business

1. Communication Drives Income

At the core of every business:

👉 Sales = Income

And sales depend heavily on:

  • How clearly you explain your offer

  • How well you connect with your audience

  • How confidently you present value

Public speaking enhances all of these.

2. It Builds Authority

When you can:

  • Speak confidently

  • Present ideas clearly

  • Educate an audience

You naturally position yourself as:
👉 An expert

And that leads to:

  • More trust

  • More opportunities

  • Higher-paying clients

3. It Improves Every Area of Life

Brendan makes a key point:

👉 Communication impacts everything

  • Business

  • Relationships

  • Networking

  • Leadership

This isn’t just a business skill—it’s a life skill.

Brendan’s Journey Into Entrepreneurship

1. It Didn’t Start With Business

Brendan didn’t initially plan to become an entrepreneur.

He:

  • Studied business

  • Wanted a corporate career

  • Competed in “case competitions” (presentation-based business challenges)  

These competitions helped him:

  • Develop elite communication skills

  • Present ideas under pressure

  • Learn how to persuade decision-makers

2. MasterTalk Was Built From Passion

He started creating content simply to:

  • Help others improve communication

  • Share knowledge that wasn’t easily accessible

Over time:

  • The content gained traction

  • He met the right business partner

  • He learned how to monetize his expertise

And eventually:
👉 It became a full business

3. Entrepreneurs Are Often Made, Not Born

Brendan highlights an important distinction:

  • Some people are naturally entrepreneurial

  • Others become entrepreneurs through experience

His journey shows that:
👉 You don’t need to start as an entrepreneur to become one

Public Speaking as a Business Growth Tool

1. Lead Generation

Speaking allows you to:

  • Build trust quickly

  • Showcase expertise

  • Connect with audiences at scale

That’s why Elijah Bilel points out:

👉 Public speaking can be one of the strongest lead generation tools available

2. Scaling Your Business

As your business grows:

  • You hire employees

  • You manage teams

  • You delegate tasks

If your communication isn’t strong:

  • Things get misunderstood

  • Execution suffers

  • Growth slows down

Strong communication = smoother scaling

3. Relationship Building

Success is heavily tied to:
👉 The quality of your relationships

Public speaking improves your ability to:

  • Connect with people

  • Build trust

  • Communicate vision

Side Hustles, Skills & Communication

A major theme in this episode:

👉 Skills create opportunity

Whether it’s:

  • Video editing

  • Accounting

  • Public speaking

A strong skill set allows you to:

  • Get a job

  • Freelance

  • Start a business

  • Scale into an agency

But communication is the multiplier.

Key Lessons from the Episode

1. Communication Is a Force Multiplier

No matter what you do:
👉 Better communication = better results

2. Start With a Skill

High-income skills give you:

  • Stability

  • Flexibility

  • Options

3. Build Before You Leap

Brendan spent years:

  • Building content

  • Testing ideas

  • Growing his platform

Before going full-time.

4. Public Speaking Is a High-Leverage Skill

It helps you:

  • Sell

  • Lead

  • Influence

  • Scale

Who This Episode Is For

  • Side hustlers looking to grow income

  • Freelancers wanting more clients

  • Entrepreneurs scaling their business

  • Anyone looking to improve communication skills

Key Topics Covered

  • Public speaking strategies from Brendan from MasterTalk

  • Business insights from Elijah Bilel

  • How communication impacts income and growth

  • Turning a skill into a business

  • Scaling through better communication

Watch The Podcast On Youtube!

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finance Elijah Bilel finance Elijah Bilel

What Investing Should Mean For Young Adults In 2026

Investments

This should be personal finance 101 in general but especially for young adults. What does investing mean? You need to look at investing if you really want to get ahead financially. We work hard for our money. We save some of it realizing we may need it down the line. Something is missing, though. What could it be?

All of a sudden, a bell starts to ring in our heads. In a true partnership, we should both be working, right? I shouldn’t be doing all the work! That means my money should be working for me too! Welcome to the world of investing.

Most people, when they hear this word, think of the stock market or real estate. It’s true; these are forms of investing. Investing is more than just putting money into getting more money. At its root, an investment is the spending of money on something that will give you a return. That doesn’t have to be a stock or real estate.

The return also does not have to be measured in money directly. For instance, a person gets a job at a warehouse, and they buy more comfortable shoes to help them at work. This is an investment for themselves because they are getting a return in the form of less effort and feeling better.

These 2 factors could lead to more money because they can now work more overtime. It could also not result in more overtime. Regardless, it’s an investment in both cases. An investment can give you a return in how you feel, in cashflow, in leads for your business, in referrals, etc. The point is that the money you spend gets you a return. With that picture being painted, all investments fall into 2 arenas: Direct and indirect.

 

Direct Investments

 


These are the stereotypical things you hear about when it comes to investing. Making money from the stock market. Making money from real estate. Buying gold when it’s low and selling when it’s high. Here is where your assets are. Assets are the exact opposite of liabilities in the expense section. An asset puts money in your pocket. What kind of money and how often is up to you. Direct investments boil down to expecting one or both of these 2 things:

  1. Cashflow from the investment

  2. Capital gains based on the appreciation of the asset

  3. Both 1 and 2 


You must take the time to educate yourself on both the art and science of direct investing. Not doing so can turn investments that have the potential to be assets into liabilities. Yes, this means you can lose money. It’s often not even the investment per se that is risky, but rather the inexperience of the investor.

Let’s take a look at 2 people who are investing in a stock. One has taken courses on investing, and the other has not. Person A who has no education on investing buys stock in the said company. Person B who has the education waits to buy. The share price drops. Person A gets a little nervous.

Person B finally decides to buy some shares. The price drops further. Person A panics! With the fear of losing their money, they sell their shares and accept the loss. Person B looks at the earnings reports of the said company and matches it up to the company industry.

They come to the conclusion that this is part of a 5-year cycle where they face temporary delays. He then looks at information from the past 15 years and sees this same pattern. The company always rebounds. More importantly, Person B remembers that it is the holidays, and people are pulling money out of the stock market to buy gifts. Person B buys more shares.

A few months later, the share price is 25% higher than it was when both bought. Person A is scratching their head, thinking WTF? Person B has made a capital gain of 25%, and they could sell or hold as the share price keeps rising. What was the risk factor in that scenario? The stock, the market, Person A or Person B. It was Person A since they lacked education and control over themselves.

I know you were probably expecting some complicated formula, but it is that simple. One must have the education and control over themselves to benefit here. Direct investments are also things that you spend money on that you do so with the expectation of making more money in the very near future.

With me making money from my phone via apps, if I got another phone with a better data plan or if the phone was faster, this would be a direct investment too. Also, keep in mind that if you are in debt, and you are paying more than the minimum amount on that debt, the difference between the minimum amount on that debt and what you pay is also an investment.

This is the case because it can cause the debt to be paid off quicker. Once paid off, the cash flow that was going to the debt is now going back into your budget. We can’t forget about the other form of investing, though, indirect investing. 

A quick note on direct investments: Make sure you keep an eye out for how you can keep your expenses and fees low. If you are paying fees or expenses, make sure you know why you are.

In addition to this, you’ll also want to take care that there isn’t a cheaper or fee-free option available that offers what you need also. A perfect example of this is when people use expensive brokerages in order to get started that charge trading fees. Upon further research, they discover that there are free brokerages like, M1 Finance and Webull that are fee-free and offer what the other brokerages do. Don’t let this be you. Be well informed before you get your wallet or purse out.

 

Indirect investing

 

This is the more forgotten of the 2. Person B, in the above scenario, clearly invested in their education before actually investing in a direct method. Investing in education can be a form of indirect investing. It can be indirect because you may not see an immediate payoff.

The shoe example of the warehouse worker mentioned before is also an indirect investment. It’s having a positive impact on how the worker feels and on the level of effort being putting out. They could say the right thing at the right time due to feeling normal instead of saying nothing due to their feet hurting.

This could land them an interview for a promotion. They now could have more physical and mental energy once they get home to do more constructive money making activities than watching TV to recuperate from a hard day's work.

Do you see the ripple effects just buying some new work shoes can have? It’s my view that this form of investing is hugely underestimated and taken for granted. It is here where investing is subtler, and things tend to line up in the background without you even noticing sometimes.

Am I saying that indirect investing is better than direct? No, I’m not. Most people who do invest only do so in one of these ways. They are 2 sides of the same coin.  You will be more abundant financially if you see this and spend money on both when it comes to investing.

If you're looking for more information on personal finance for young adults, you can checkout my book The Anatomy Of Financial Success. You can get the book here.

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Elijah Bilel Elijah Bilel

SHS016: How To Go From A Part Time Business To Full Time With Charles Read From GetPayroll!

Intro

Starting a side hustle is one thing.

Turning it into a real business that can support you full-time is a completely different game.

One of the biggest questions that comes up early is:

👉 What’s the best business structure to choose?

Should you stay a sole proprietor?
Start an LLC?
Or go the S-Corp route?

In this episode of The Side Hustler’s Society, Elijah Bilel sits down with payroll expert Charles J. Reed to break down exactly how freelancers, tradesmen, and service providers should think about structuring their business as they grow.


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Find out the different ways that Elijah teaches to grow your network, plan events with big turnouts and advance in your career by cultivating the right relationships. Click here to join out newsletter and get started!

Intro to Charles J. Reed

  • Founder of GetPayroll and payroll industry expert

  • Certified Public Accountant (CPA) and U.S. tax practitioner

  • Vietnam veteran

  • 50+ years of financial leadership experience across multiple industries  

  • Built and scaled a payroll company serving small businesses since 1991  

  • Author of multiple books including The Payroll Book: A Guide for Small Businesses and Startups

👉 Get Charles’ book! Go to https://getpayroll.com/  and use the discount code "Podcast" to get it for free!


Subscribe Now And Get Chapter 5 Of The Best Selling Book, The Anatomy Of Financial Success!

Find out about the different types of income there are and which one(s) are best for you based on your personality! Click here to join out newsletter and get started!

Episode Overview

This episode is all about helping side hustlers and freelancers make smarter long-term decisions when it comes to:

  • Choosing the right business structure

  • Protecting their income and assets

  • Transitioning from part-time to full-time

  • Understanding payroll, taxes, and scaling

Charles brings a unique perspective from decades in both corporate leadership and entrepreneurship, showing what actually works—not just in theory, but in real businesses.

Listen to the Episode

Check us out on Apple Podcasts or Spotify! While you’re there, hit subscribe so you don’t miss our latest episodes!

Side Hustler’s Society Resources

Side Hustle to Full-Time Strategy Session

Financial Personality Success Bundle

Quick Takeaways

  • Elijah Bilel highlights the growing number of people turning skills into side hustles

  • Charles explains why business structure matters more as income grows

  • S-Corps can offer strong tax advantages compared to sole proprietorships

  • LLCs provide flexibility but may come with higher setup costs

  • Liability protection is one of the biggest reasons to incorporate

  • Entrepreneurs should think beyond income and focus on protection

  • Scaling a business eventually requires hiring and delegation

  • Corporate culture matters—even in small businesses

  • Many people underestimate legal and financial risks early on

  • Entrepreneurship offers wealth-building opportunities not found in traditional jobs

What Is the Best Business Structure?

1. Starting as a Sole Proprietor

Most people begin here by default.

If you:

  • Start freelancing

  • Pick up clients

  • Or offer a service

👉 You’re automatically a sole proprietor

Charles explains that this is fine for testing the waters.

It allows you to:

  • Start quickly

  • Keep costs low

  • Validate your business idea

2. When to Upgrade Your Structure

The key turning point:

👉 When you start making consistent money

At that stage, it becomes important to think about:

  • Taxes

  • Liability

  • Long-term growth

Charles recommends considering a transition once you’ve decided:

👉 “This is something I’m taking seriously.”

3. Why S-Corporations Stand Out

According to Charles, one of the most powerful options is:

👉 The S-Corporation

Key benefits include:

  • Pass-through taxation

  • Potential tax savings compared to sole proprietorships

  • More structured legal framework

This can help you:

  • Keep more of what you earn

  • Operate like a real business

4. LLC vs Corporation

An LLC is another popular option.

Charles explains:

  • LLCs offer liability protection

  • They are flexible in structure

  • They can elect to be taxed as an S-Corp

However:

  • They may cost more to set up

  • They are not always as “structured” as corporations

5. The Importance of Liability Protection

One of the biggest takeaways from this episode:

👉 Protecting your assets is just as important as making money

Without proper structure:

  • Your personal assets (home, car, savings) could be at risk

  • Lawsuits can impact everything you own

Even in low-risk businesses:

  • Mistakes happen

  • Clients can sue

  • Situations can escalate quickly

The Transition From Side Hustle to Full-Time

1. Start Small, Then Scale

Charles emphasizes:

👉 You don’t have to go all-in immediately

Instead:

  • Start part-time

  • Build income

  • Learn the business

Then scale when:

  • Revenue becomes consistent

  • Demand increases

2. Entrepreneurship Requires Effort Early

One honest truth from the episode:

👉 The early years are heavy work

Charles shares that his first decade in business required:

  • Long hours

  • Consistency

  • Patience

But over time:

  • Systems improve

  • Income stabilizes

  • Workload becomes more manageable

3. Hiring and Delegation

As you grow, doing everything yourself becomes impossible.

Key shift:

👉 From doing the work → to managing the work

Building a team allows you to:

  • Scale faster

  • Take on more clients

  • Create leverage

Mindset Shift: Employee vs Entrepreneur

A major theme in this episode is control.

Working a job:

  • You follow someone else’s structure

  • You inherit their work culture

  • You trade time for money

Building a business:

  • You control your environment

  • You build assets

  • You create long-term wealth

Charles highlights that most wealth is built through:
👉 Ownership, not employment

Key Lessons from the Episode

1. Don’t Just Focus on Making Money

👉 Focus on keeping and protecting it

2. Structure Matters More as You Grow

What works at $500/month:

  • May not work at $5,000/month

3. Entrepreneurship Is a Long-Term Game

It may take years to:

  • Build systems

  • Gain traction

  • Create stability

But the payoff can be:
👉 Freedom and ownership

Who This Episode Is For

  • Freelancers (video editors, designers, consultants)

  • Tradesmen and service providers

  • Side hustlers planning to go full-time

  • Anyone unsure about LLC vs S-Corp vs sole proprietor

Key Topics Covered

  • Business structures explained by Charles J. Reed

  • How Elijah Bilel approaches building a business

  • Liability protection and why it matters

  • Transitioning from side hustle to full-time

  • Hiring and scaling a service-based business

Watch The Podcast On Youtube!

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Real Estate & Airbnb Elijah Bilel Real Estate & Airbnb Elijah Bilel

SHS015: How To Buy Real Estate For The Price Of A Car With Pam Hill From My Smart Cousin

Intro

Real estate is often seen as one of the best ways to build wealth—but for most people, it feels out of reach.

High prices, large down payments, and complicated strategies can make it seem like you need a lot of money just to get started.

But what if that wasn’t true?

In this episode of The Side Hustler’s Society, Elijah Bilel sits down with real estate investor Pam Hill to break down how she’s been able to acquire properties for the price of a car—and build a portfolio from there.

Intro to Pam Hill (My Smart Cousin)

  • Founder & CEO of My Smart Cousin

  • Real estate investor with 25+ properties and 30+ units

  • Specializes in acquiring low-cost properties and scaling over time

  • Started investing during the Great Recession as a side hustle

  • Former corporate executive at a major electric utility company

  • Real estate investment coach helping others buy their first (or 100th) property

👉 Website: https://mysmartcousin.com/ 

👉 Want to get started with Airbnb?


Click here to join the Side Hustler’s Society newsletter and get access to a FREE 5-part video series on how to become an Airbnb host.

Episode Overview

This episode challenges one of the biggest myths in real estate:

👉 You don’t need six figures to get started

Pam Hill explains that there are multiple entry points into real estate—from passive investing to fully hands-on ownership.

Some examples discussed include:

  • Real estate mutual funds and REITs (passive investing)

  • House hacking (renting out part of your home)

  • Buying multi-family properties

  • Fix-and-flip strategies

  • Long-term rental investing

But her core strategy stands out:

👉 Buy properties for the price of a car

That means finding deals anywhere from:

  • $2,500

  • $10,000

  • $30,000+

Then improving them and either:

  • Renting them out

  • Or selling for profit

Listen to the Episode

Check us out on Apple Podcasts or Spotify! While you’re there, hit subscribe so you don’t miss our latest episodes!

Side Hustler’s Society Resources

Side Hustle to Full-Time Strategy Session

Quick Takeaways

  • Elijah explains there are multiple ways to enter real estate at any budget level

  • Pam Hill built her portfolio by buying properties for the price of a car

  • You don’t need to invest in your local market to get started

  • Elijah Bilel emphasizes thinking like an investor—even when buying your first home

  • Low-cost properties can still generate strong cash flow

  • Patience and deal selection are critical

  • Real estate can start as a side hustle and grow into a full business

  • You can use strategies like 1031 exchanges to defer taxes

  • Many beginners limit themselves by only looking in their city

  • The key is buying right—not just buying fast

How Pam Hill Invests in Real Estate

1. Buy for the Price of a Car

Pam’s core philosophy is simple:

👉 Don’t overpay—start low

Instead of buying at the top of your budget, she recommends:

  • Looking at the lowest-priced properties first

  • Finding undervalued deals

  • Adding value through improvements

This creates:

  • Lower risk

  • Higher upside

  • Better cash flow potential

2. Think Like an Investor (Not a Consumer)

One of the biggest mindset shifts in this episode:

👉 Most people buy homes emotionally—investors buy strategically

Pam explains that instead of asking:

  • “What’s the nicest house I can afford?”

You should ask:

  • “What’s the best deal I can find?”

This applies even if you’re buying a home to live in.

3. Start Where You Can—Not Where You Live

A major gem from this episode:

👉 You don’t have to invest in your city

Pam highlights that:

  • Some markets are too expensive

  • Others still have great deals

Examples mentioned include:

  • Parts of the Midwest

  • Upstate New York

  • Smaller cities in the South

The key is being:
👉 Flexible and strategic

4. Use Real Estate as a Side Hustle First

Pam didn’t start full-time.

She:

  • Worked a corporate job

  • Invested on the side

  • Built her portfolio gradually

This is exactly what Elijah Bilel teaches:

👉 Use side hustles to build assets

5. Understand Tax Strategy (At a High Level)

The episode also touches on an advanced concept:

👉 1031 exchanges

This allows investors to:

  • Sell a property

  • Reinvest into another

  • Defer capital gains taxes

While this requires deeper research (and often professional help), it shows how:

👉 Real estate rewards long-term strategy

How This Connects to Airbnb

If this episode sparked your interest in real estate, the next step could be:

👉 Short-term rentals

Elijah has already broken this down in another episode with Myka Artis, where they cover how to:

  • Get started with Airbnb

  • Find properties

  • Generate cash flow

Click here to check that episode out!

This is a natural progression:

  • Start with real estate basics

  • Then move into higher cash-flow strategies like Airbnb

Key Lessons from the Episode

1. You Don’t Need a Lot of Money—You Need Strategy

The biggest takeaway:

👉 Deals matter more than dollars

2. Patience Beats Speed

Many beginners:

  • Rush into bad deals

  • Overpay

  • Learn the hard way

Pam’s approach:
👉 Wait for the right opportunity

3. Real Estate Is One of the Most Scalable Side Hustles

You can start with:

  • One property

And grow into:

  • A full portfolio

  • Passive income

  • Long-term wealth

Who This Episode Is For

  • Beginners interested in real estate

  • Side hustlers looking to build long-term income

  • People who think they need a lot of money to invest

  • Anyone curious about low-cost real estate strategies

Key Topics Covered

  • How Elijah Bilel approaches real estate investing

  • Pam Hill’s “price of a car” strategy

  • Passive vs active real estate investing

  • Tax strategies like 1031 exchanges

  • Transitioning from side hustle to investor

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Content Creator, Affilate Marketing Elijah Bilel Content Creator, Affilate Marketing Elijah Bilel

SHS014: How Omari Harebin Grew His Affiliate Marketing Business To $4000 A Month!

Intro

Affiliate marketing is one of the most misunderstood ways to make money online.

Some people think it’s a scam. Others think it’s passive income with no work.

So what’s the truth?

In this episode of The Side Hustler’s Society, Elijah Bilel sits down with a seasoned expert to break it all down—from beginner strategies to advanced insights.


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Intro to Omari Harebin

  • Founder of sqspthemes.com (a leading directory of Squarespace templates)  

  • Digital entrepreneur who has generated over $1M in digital product sales

  • Specialist in affiliate marketing and digital products

  • Creator of the Digital Alchemy Lab community

  • Has been building online income streams since 2014

👉 Website: https://sqspthemes.com 
👉 YouTube: https://www.youtube.com/c/OmariHarebin 

Episode Overview

The conversation starts with a simple but important question:

👉 Is affiliate marketing a scam?

Both Elijah and Omari agree:

No—it’s not a scam. But it is misunderstood.

Affiliate marketing is simply:

  • Promoting a product or service

  • Earning a commission when someone buys through your link

Companies already have advertising budgets—they’re just choosing to pay based on results instead of upfront.

And that shift creates a huge opportunity.

 

🚀 Want to Become a Content Creator the Right Way?

 



 If you’re serious about building a brand and making money as a creator:

👉 Join Awesome Creator Academy today!

This is one of the best places to learn:

  • How to grow your audience

  • How to monetize your content

  • How to build a real business as a creator

Click here to get started!

Listen to the Episode

Check us out on Apple Podcasts or Spotify! While you’re there, hit subscribe so you don’t miss our latest episodes!

Side Hustler’s Society Resources

Financial Personality Success Bundle

Quick Takeaways

  • Affiliate marketing is performance-based income—not a scam

  • Elijah explains how referral income outperformed AdSense early on

  • You don’t need a huge audience to get started

  • Trust with your audience is your biggest asset

  • Content acts like a long-term income-producing asset

  • You can create affiliate partnerships—even if they don’t exist yet

  • Freelancing can fund your transition into affiliate income

  • SEO + content marketing are powerful for long-term growth

  • Passive income takes time—it’s not instant

  • Your everyday purchases can become income opportunities

Affiliate Marketing vs Traditional Work

One of the most important distinctions discussed:

👉 Traditional jobs pay you for time
👉 Affiliate marketing pays you for results

As Elijah explains, in a typical job:

  • You can generate sales

  • But your pay doesn’t change

With affiliate marketing:

  • If you drive a sale, you get paid

Why Affiliate Marketing Feels “Shady” to Some People

Omari shares an interesting perspective:

Many people dismiss affiliate marketing early because:

  • It sounds too good to be true

  • It doesn’t fit the “work → paycheck” model

  • Some promoters make unrealistic claims

He even admits he ignored it for years before taking it seriously.

The Turning Point: Passive Income Is Real

At one point, Omari logged into an old affiliate account and found:

👉 $444 waiting for him

He didn’t even remember placing the link.

That moment validated the model:

👉 Content + links = income over time

The Real Strategy: Content as an Asset

One of the most powerful ideas from this episode:

👉 Every piece of content is a seed

  • You create it once

  • It lives online forever

  • It can generate income years later

This is where affiliate marketing becomes powerful.

How to Get Started with Affiliate Marketing

Omari breaks it down into two key steps:

1. Build a Marketing Channel

You need a platform where people can find you:

  • YouTube

  • Blog

  • TikTok

  • Instagram

Consistency is key.

2. Promote What You Already Use

Instead of chasing random products:

👉 Start with what you already use and recommend

Ask yourself:

  • What do people ask you about?

  • What tools do you use daily?

  • What do you naturally recommend?

Then:

  • Join their affiliate programs

  • Share your real experience

Advanced Insight: Creating Your Own Affiliate Deals

Omari didn’t just join affiliate programs…

👉 He helped create them

He would:

  • Identify products his audience needed

  • Reach out to creators

  • Set up affiliate partnerships

Sometimes those programs didn’t even exist yet.

Affiliate Marketing vs Freelancing

A key comparison in the episode:

Freelancing

  • Faster income

  • Active work

  • Requires client interaction

Affiliate Marketing

  • Slower to start

  • Passive over time

  • Scales with content

Elijah Bilel shares that freelancing helped fund his transition into:

  • YouTube

  • Affiliate income

  • Multiple income streams

The Biggest Mistake Beginners Make

👉 Expecting quick results

Affiliate marketing is:

  • A long-term strategy

  • A content-driven model

  • A patience game

The “Consumption → Production” Mindset

One of the strongest concepts from the episode:

👉 Turn everything you consume into something that pays you

  • Use a tool → get the affiliate link

  • Recommend it → earn commissions

  • Create content → scale it

Who This Episode Is For

  • Beginners curious about affiliate marketing

  • Content creators not making money yet

  • Freelancers looking to scale income

  • Anyone who wants passive income online

Key Topics Covered

  • Affiliate marketing myths vs reality

  • Building passive income with content

  • How Omari Harebin approaches partnerships

  • Transitioning from freelancing to scalable income

  • How Elijah Bilel builds income streams

Watch The Podcast On Youtube!

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