SHS038: How You Can Use AI To Scale Your Business With Benjamin Bressington From Automate Boring
Intro
AI is everywhere right now.
From:
ChatGPT
Automation tools
Content creation systems
It feels like everyone is talking about it…
But most people?
👉 Aren’t actually using it effectively
In this episode, Elijah Bilel sits down with Benjamin Bringham to break down:
👉 How AI and automation can actually scale your business
👉 Where most people go wrong
👉 And how to avoid turning your side hustle into just another job
Intro to Benjamin Bringham
Benjamin Bringham is a dynamic speaker, author, and CEO of Automate Boring, a company focused on helping entrepreneurs streamline their businesses using AI and automation.
With a background in law and criminology, Benjamin has spent over a decade helping companies:
Improve communication systems
Increase efficiency
Automate repetitive tasks
He has worked with major companies and now focuses on helping entrepreneurs build systems that allow them to scale without burnout.
👉 Check out his website Here
He’s also the author of multiple books, including People Ignorant, which focuses on influence, confidence, and success.
Episode Overview
In this episode, you’ll learn:
Why most entrepreneurs misuse AI
The difference between automating acquisition vs fulfillment
How to build systems that actually scale
Why communication is a hidden business superpower
Tools you can use today to automate your business
Listen to the Episode
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Side Hustler’s Society Resources
The Personalized Side Hustle Starter Kit
Why Most People Avoid AI (Even When They Know They Should Use It)
Elijah opens with a powerful question:
👉 What’s something you KNOW you should be using in your business… but keep avoiding?
For most people right now:
👉 It’s AI
Even though:
It can increase efficiency
It can boost revenue
It can save time
Many people hesitate because:
It feels complicated
It’s unfamiliar
They don’t know where to start
The Truth About Scaling a Side Hustle
One of the biggest insights from this episode:
👉 Most people scale the WRONG thing first
Benjamin explains:
There are two main parts of your business:
Customer acquisition (getting clients)
Fulfillment (delivering the service)
The Mistake Most People Make
👉 They automate acquisition first
This leads to:
More clients
More demand
More overwhelm
And suddenly…
👉 You’re stuck on a hamster wheel
Get a client
Fulfill
Repeat
The Better Approach
👉 Automate fulfillment FIRST
Why?
Because once fulfillment is handled:
👉 You can scale acquisition without breaking your system
Why Communication Skills Still Matter (Even With AI)
One of the most valuable parts of this episode had nothing to do with tech…
👉 It was about communication
Benjamin shares a powerful lesson:
👉 Problems in business are opportunities to build trust
Instead of avoiding issues:
Address them directly
Be transparent
Ask how to move forward
Elijah reinforces this with a real Airbnb example:
A maintenance issue came up
It was handled quickly
A partial refund was given
Result:
👉 A 5-star review and stronger trust
Simple Automation Tools You Can Start Using Today
Benjamin keeps it simple:
👉 You don’t need complex systems to start
Here are 3 tools he recommends:
Zapier
Make.com
n8n
These tools allow you to:
Connect apps
Automate workflows
Reduce manual tasks
Key Rule for Automation
👉 If it takes longer than a few days to implement…
You’ve overcomplicated it
What a CRM Actually Is (And Why You Need One)
A CRM (Customer Relationship Management system) is simply:
👉 Where you store your leads and customer data
This can be:
A spreadsheet
Airtable
A full CRM platform
The goal is simple:
👉 Keep track of people and interactions
Because:
👉 Organization = more opportunities
Content Creation Is the Best Place to Use AI
One of the biggest opportunities discussed:
👉 Content repurposing
Example:
Record a podcast
Turn it into clips
Turn clips into posts
Turn posts into blogs
Instead of creating more content…
👉 You maximize what you already have
The Hidden Danger of “Doing Everything Yourself”
Benjamin makes this clear:
👉 If you’re doing everything manually…
You don’t have a business
👉 You have a high-paying job
The goal of automation is:
Free your time
Build systems
Scale efficiently
Final Thoughts
Elijah Bilel and Benjamin Bringham highlight something important:
👉 AI is not the goal
👉 Freedom is the goal
AI is just the tool that helps you get there faster.
If used correctly, automation allows you to:
Scale your income
Save time
Focus on growth
If used incorrectly:
👉 You’ll just create more work for yourself